How it works?

Working With CATO is

As Simple As 1,2,3…

Working With CATO is As Simple As 1,2,3…

Configuration

  • You subscribe to the CATO Algorithmic Marketing Cloud.
  • You provide API access to systems and access to customer master files.
  • A CATO expert maps data fields.
  • CATO creates micro segments and campaigns automatically.

Configuration

  • You subscribe to the CATO Algorithmic Marketing Cloud.
  • You provide API access to systems and access to customer master files.
  • A CATO expert maps data fields.
  • CATO creates micro segments and campaigns automatically.
confugration
Campaign Creation

Campaign Creation

  • View recommended campaigns on the Dashboard.
  • Select campaigns to run.
  • Select channel(s) to run the campaign.
  • Pick the date(s) when the campaign should run and save.
  • Review your selections and confirm.

Communication Development

  • Select from readily available templates for each channel.
  • Make changes to content, as required.
  • Review and freeze content.
  • Select landing page.
  • Review the changes made and confirm.
Communication Development
Automatic Execution, Reporting & Optimization

Automatic Execution, Reporting & Optimization

  • CATO adds tracking codes to creatives and landing page automatically.
  •  It then executes campaigns on scheduled date(s).
  • It also captures and present reports.
  • And, updates optimization variables.

Keep selecting and running campaigns day in and day out with just a few clicks. CATO will keep executing the campaigns on the scheduled dates and will report back you on their performance, while optimizing the campaigns at the backend.

Want to see CATO in action?