The company

CATO is Xerago’s 15+ Year Marketing Automation Experience Crystalized in One Platform

Brain Behind CATO - Xerago

Xerago, the brain behind CATO, is an integrated marketing services entity that has been working with marketing automation platforms for over 15 years. Xerago is a pioneer in bringing marketing automation to India way back in 2005. Xerago has over 50 global brands in its client roster.

Brain Behind CATO - Xerago
The Story of CATO

The Story of CATO

Despite investing millions in marketing automation platforms, we have seen a lot of enterprises struggling to scale campaigns and improve response rates. CATO is the outcome of all those workarounds we implemented to overcome the drawbacks of those platforms, to simplify campaign efforts and amplify campaign results.

CATO – Secret Sauce

We built CATO based on our 15+ years of "in-the-trenches" marketing automation experience plus key inputs from industry veterans, marketing academics, our own as well as current and past customers' marketing leaders, data scientists, campaign managers, solution consultants and tech leaders on the strategic and operational challenges they faced and their dream version of a marketing platform.

CATO ΓÇô Secret Sauce

When you subscribe to CATO, you don't just get access to another marketing cloud. Instead, you get access to our intelligence gleaned from running 97K+ campaigns for 50+ global brands, touching over a billion people over the last
15+ years, crystallized in a single platform.

Interested to see CATO in action?